About

I play a serious game with lights you've never seen before!

Trespassing the visual borders of  the world. This is a duty for Lionel Samain. Escape from clichés and triviality. Avoiding the safety routine and confortable gimmicks. In order to undress piece by piece the pretenses of reality. And give back its letters of nobility to the chance printed by steps sideway, to the amazement of experimental endeavour.

Lionel Samain is the opposite of  glossy and polished images, of aesthetism for mere aesthetism, or first degree obvious glam. He has an unrivaled touch, made of  an iconoclastic and singular statement, with several layers of understanding. With magic and vividness.

He invites to sail for intriguing lands, where colors rattle and poetic reality drifts. There, at last, vibrancy takes shape, light becomes language, the world makes sense. And looks right. 


Soyons libres, réinventons les images !

Transgresser les frontières visuelles du monde. Un devoir pour Lionel Samain. Fuir les clichés triviaux et les gimmicks routiniers pour déconstruire les faux-semblants du réel. Rendre leurs lettres de noblesse aux accidents du pas de côté, aux surprises de l’expérimentation. 

Lionel Samain, c’est le contraire du lisse, de l’esthétisme pour l’esthétisme, du glamour premier degré. C’est une patte inimitable, celle d’un parti pris iconoclaste et singulier, à plusieurs niveaux de lecture, nourri de magie et de flamboyance. 

Une invitation à accoster d’intrigants rivages, où les couleurs frémissent, la poésie révèle. Là, enfin, les vibrations prennent forme, la lumière se fait langage, le monde devient harmonieux, cohérent. Plus juste. 

Une nouvelle cartographie des images. 

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Clients list includes:

Universal Music, Sony Music, Pias Group, Schweppes, Nike, Repetto, Institut Français de la Mode (IFM), Arte International, Bouygues SA, Bouygues Immobilier, Hochtief Development, British American Tabacco, Philip Morris, Total, Ergon inc., Epson, Scarlet, Orchestre National de Belgique…

With agencies as Gannaca, Air, Ici Londres, Roadbook, Périscope

Published in Le Monde, M Le Magazine du Monde, Le Bilan du Monde, Vanity Fair, Elle, Marie Claire, Biba, The Daily Telegraph, Standard Magazine, Frame, Victoire, Goedele, Pylône, Traffic, Le Soir, La Libre, Le Vif/L’Express, Trends, Tsugi, TL Magazine…

Portraiture photography of celebrities from music, movies, fashion and design industry includes personalities such as Charlotte Gainsbourg, Juliette Greco, Louise Bourgoin, Sidse Babett Knudsen, Sergi Lopez, François Damiens, José Garcia, Costa-Gavras, Les frères Dardennne, Morishita Kozo, Jeremy Scott, Jean-Charles de Castelbajac, Chantal Thomass, Manish Arora, Steve McCurry, Luc Tuymans, Ronan et Erwan Bouroullec, Matali Crasset…

Exhibitions and other things:

  • 2016: Exhibition Passage sponsorship, Photo Gallery, Brussels (Belgium)
  • 2016: Charity auction sale Marque-Page, Drouot, Paris (France)
  • 2015: Collective exhibition Marque-Page by Havas Paris, Les Rencontres de la Photographie d’Arles, Arles Havas Gallery (France)
  • 2014: Young Talent Award 2014, Festival International de la Photographie de mode, Cannes + collective exhibition in Cité Internationale des Arts, Paris (France) 
  • 2009: Collective exhibition Cube, From Belgium to China, San Li Tun North, Beijing (China)
  • 2008: Collective exhibition Summer of Photography Festival,  Albertine Square Brussels (Belgium)
  • 2006: Solo exhibition Selected Pieces, Photo Gallery, Brussels (Belgium) 

Prints:

  • 2008: Cityscape, Arne Quinze (ISBN: 978-3-89955-203-4)
  • 2007: Institut Français de la Mode  2006 x 11 (ISBN: 978-2-914863-16-2)